Sunday, September 21, 2008

How to Make Millions with Your Ideas by Dan S. Kennedy

Still on the quickly-getting-tired Business/Self-Help category we have Dan Kennedy's early nineties book on how to be a successful entrepreneur. Kennedy was highly involved in the mail-order, direct-to-consumer, and the early television info-mercial scene. He (apparently) made millions and has made millions of dollars for some of his clients by advising them on ways to build better businesses.

These could be summarized as:
- Find products and sell them.
- Make your business a service business in addition to its other functions.
- Use synergies between various businesses you control to get a multiplier effect.
- Market yourself and your business aggressively to get more customers; then sell these customers more stuff.

The book was vaguely useful, if occasionally smarmy. As part of a larger cross sampling of entrepreneurial case studies, there were a few tidbits here. In particular, a primer on how to get more money for a business you sell to a larger company was likely valuable. The end of the book also contains a (now very dated) list of various resources which could help you find products to sell, find customers to sell them to, deal with fulfillment, etc.

Not a waste of time, but... I couldn't help but feel like Dan Kennedy was just using ME, the reader, as yet another sucker he could toss off a quick book to and make a few bucks. The coupon at the end of the book for a PERSONAL PRODUCT REVIEW WITH DAN KENNEDY... Not sure the infomercial market is for me... Still, interesting as part of a larger study.

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